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Harley-Davidson | Company Snapshot

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HARLEY-DAVIDSON INC.

Harley-Davidson is an American motorcycle manufacturer. The company operates in two segments: Motorcycles and Related Products and Financial Services. The Motorcycles segment designs, manufactures and sells heavyweight touring, custom and performance motorcycles as well as a complete line of motorcycle parts, accessories and general merchandise. The Financial Services is engaged in the business of financing and servicing wholesale inventory receivables and consumer retail installment sales contracts (primarily motorcycles).


Symbol: HOG
Exchange(s): New York Stock Exchange
Industry: Consumer Products (Household Goods)
5-Star Rating:
ANNUAL FINANCIALS
  Dec 31, 2009
12 Months
us$
Dec 31, 2008
12 Months
us$
Dec 31, 2007
12 Months
us$
3Yr.
Growth
% Change
Total Revenue ($000) 4,287,130 5,594,300 5,726,840 -9.59
Earnings before Interest & Tax ($000) 200,340 1,038,510 1,447,810 -50.22
Profit/Loss ($000) 70,640 654,710 933,840 N/A
Earnings per Share -0.24 2.80 3.75 N/A
Total Assets ($000) 9,155,510 7,828,620 5,656,600 18.29
Dividends Per Share 0.40 1.29 1.06  
Return on Com. Equity -2.61 29.16 36.39  
Employees N/A N/A N/A  
 
Trailing 12 Month Results
  12 Months ended
Dec 31, 2009,us$
12 Months ended
Dec 31, 2008,us$
%Change
Total Revenue ($000) 4,330,080 5,594,300 -22.60
Profit/Loss ($000) -55,120 654,720 -108.42
Earnings per Share -0.24 2.79 -108.60
Dividends Per Share 0.40 1.32
Number of Shares 234,440,000 232,820,000  
 
COMPANY INFORMATION
Key Personnel
CEO: Jeffrey L. Bleustein, Chmn.; Dir.
CFO: James L. Ziemer, Presi.; C.E.O.; Dir.
 
Contact Information
Address: 3700 West Juneau Avenue,
Milwaukee,
WI,
53208
Phone: 414-342-4680
Fax: 414-343-4621
Web Address: www.harley-davidson.com
E-Mail : michelle.vpdike@harley-davidson.com
 
Incorporation: United States 
 
Securities: HOG-N
 
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